Navigating pharmaceutical product decisions: A comprehensive review

نویسندگان

چکیده

Product management in the pharmaceutical industry is a complex and challenging role that involves overseeing entire life cycle of drug product, from development through commercialization beyond. It requires deep understanding regulatory environment, market dynamics, patient needs, as well strong leadership skills By classifying product decisions into these categories, businesses can prioritize their efforts allocate resources effectively. Strategic decisions, for example, may require more involve stakeholders than operational but they also have greater impact on success product. making informed line mix effectively meet customer needs grow share. using portfolio analysis, make about which products to invest in, divest or improve, new markets pursue. This analysis helps align offerings with overall business strategy maximize profitability growth potential.

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ژورنال

عنوان ژورنال: International journal of pharmaceutical chemistry and analysis

سال: 2023

ISSN: ['2394-2789', '2394-2797']

DOI: https://doi.org/10.18231/j.ijpca.2023.014